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In the professional context, the term "HORECA" is an acronym for Hotellerie-Restaurant-Café, and refers to the sector that encompasses hospitality, restaurant, and bar services. It is used to define an entire economic sector that includes hotels, restaurants, bars, and catering businesses.
Use of the term HORECA
Sector definition: HORECA identifies and groups a specific set of commercial activities, facilitating communication and understanding of the target market.
Market analysis: The term is useful for analyzing industry dynamics, studying consumer behavior, and understanding trends in the hospitality and restaurant industry.
Targeting: Manufacturers and suppliers of goods and services can use the term HORECA to target their marketing and sales strategies toward companies operating in this specific sector.
Statistics and research: The term HORECA is widely used in statistics and market research to collect and analyze data related to the hospitality and restaurant industry.
Industry initiatives: The term is used to organize trade shows, events, and initiatives specifically dedicated to the HORECA sector, offering networking and professional growth opportunities.
In short, the term HORECA is a useful tool for identifying, analyzing, and understanding the hospitality and restaurant industry, facilitating communication, targeting, and the development of specific initiatives.
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